Sharing the successes of your clients does two things. It helps potential customers make an informed decision on whether to hire you or buy your stuff (which is particularly important when it comes to large-scale B2B purchasing, where buyers tend to buy benefits rather than products). It also helps your current clients feel valued; it shows them that you care enough about their experience to want to share it with the world (and give them some free publicity while you’re at it). There are no losers here. Here are a few client success stories I’ve written.