Strategy and communications

Strategies help us to plan, define and measure so we can see what works and what doesn’t.  A comprehensive strategy, a decent set of brand guidelines and clearly-defined processes and procedures mean we all know what’s expected of us. A good strategy supports business growth, enhances reputation and allows us to quickly identify areas for improvement. A decent communications strategy encompasses marketing, advertising, PR, the user journey, and so much more – it’s as unique as a fingerprint. Here are some of the organisations I’ve supported with strategy and communications activities.